YouTube is expanding its Instagram-like Stories capability to more creators today, giving those with more than 10,000 subscribers the chance to use the tool.
There are some major differences between Instagram Stories and YouTube’s iteration of the feature. YouTube Stories last for seven days on the mobile app, they will appear for both subscribers and non-subscribers, and they’ll show up in YouTube’s “Up Next” sidebar beside a video. Creators who use the tool will be able to respond to fans who interact with their stories, and creator responses will be seen by anyone who comes across the story. Fans can leave comments or questions on stories, and creators can publicly address each response.